Many businesses handle compliance the same way: scramble before an audit, fix what the auditor finds, file the paperwork, and move on. Twelve months later, regulations have changed, your technology has changed, and you are starting from scratch again.
That model has two problems. First, you may only be compliant for a window around the audit, which means you are non-compliant most of the time. Second, the consequences of being caught out of compliance between audits can be fines, lost contracts, lost customers, and even personal liability.
Compliance has shifted from a periodic project to a continuous process.